Writing Meeting & Executive Summaries

MEETING SUMMARIES

The next important point we are going to learn is how to properly write meeting summaries or recaps

A meeting summary or recap provides a concise overview of the discussions, decisions, and action items from a meeting. It ensures that attendees and relevant stakeholders are aligned on outcomes and next steps.


Structure and Content

  • 1. Meeting Details: Include the date, time, and purpose of the meeting at the beginning of the summary.
  • 2. Key Discussions: Summarize the main points discussed highlighting any significant debates or insights shared.
  • 3. Decisions Made: Clearly state any decisions that were reached, including any voting outcomes or consensus.
  • 4. Action Items: List action items, specifying the task, responsible person(s), and the deadline for each.
  • 5. Next Steps: Outline any planned follow-up meetings or deadlines related to the meeting's topics.


Tips

  • Be Timely: Aim to send out the meeting summary within 24 hours while the discussion is still fresh in participants' minds.
  • Prioritize Clarity: Use bullet points for key discussions, decisions, and action items to enhance readability.
  • Keep It Objective: Focus on facts and outcomes rather than opinions or subjective interpretations.


Examples

  • Meeting Details: "Project Kickoff Meeting - March 15, 2024, 10:00 AM - 11:30 AM. Attendees: John Doe, Jane Smith, Alex Brown. Purpose: To outline the project scope and assign initial tasks."
  • Key Discussions: "Reviewed the project timeline and identified key deliverables. Discussed potential risks and mitigation strategies."
  • Decisions Made: "Agreed to adopt a phased rollout approach. Selected Vendor X for the supply of materials."
    • Action Items:
    • "John Doe to finalize the project timeline by March 20."
    • "Jane Smith to contact Vendor X and negotiate terms by March 22."
  • Next Steps: "Schedule a follow-up meeting for March 29 to review the project timeline and confirm vendor agreements."


Do’s

  • Include All Participants: Send the summary to all meeting attendees and any stakeholders who need to be informed. Better to over-communicate than under-communicate
  • Use Direct Language: Write in clear, straightforward language to avoid any confusion about what was discussed or decided.


Don’ts

  • Don't Include Irrelevant Details: Focus on the outcomes and decisions rather than providing a transcript of the entire meeting.

  • Avoid Delays in Distribution: Delaying the distribution can lead to misalignment and forgetfulness about agreed-upon action items.


Advice

  • Highlight Action Items: Use bold or different colors for names or deadlines associated with action items to draw attention. This visual cue helps responsible parties quickly identify their tasks.


By adhering to this structure and focusing on making It clear, brief and actionable, your meeting summaries will effectively communicate the essential information to all relevant parties, ensuring alignment and facilitating accountability on agreed-upon actions.


EXECUTIVE SUMMARIES

An executive summary or proposal is a crucial document in business communication, summarizing a larger report or plan for decision-makers. It's designed to give readers, often busy executives, a quick and clear overview of the main points.


Structure:

  1. Introduction: Briefly describe the purpose of the document and its scope.
  2. Problem/Opportunity: Clearly state the problem you're addressing or the opportunity you've identified.
  3. Solution: Outline your proposed solution or the key recommendations.
  4. Benefits: Highlight the key benefits or outcomes of implementing the proposal.
  5. Conclusion: Summarize the main points and include a call to action.


Do’s:

  • Be Concise: Keep it short and to the point, typically no more than 10% of the full document's length.
  • Focus on Key Points: Concentrate on the most critical aspects that decision-makers need to know.
  • Use Clear Language: Avoid jargon and technical terms that may not be familiar to all readers.


Don’ts:

  • Don't Include Excessive Detail: Avoid the temptation to include too much background information or analysis.
  • Don't Be Vague: Be specific about the problem, solution, and expected outcomes.
  • Don't Overlook the Call to Action: Always conclude with a clear next step or request for decision/action.


Example:

Introduction: "This proposal outlines a strategy to increase our market share by entering the rapidly growing health and wellness sector.»

Problem/Opportunity: "Current market analysis reveals a 20% year-on-year growth in the health and wellness sector, with unmet consumer demand in several key areas.»

Solution: "We propose launching a new line of eco-friendly, health-focused products tailored to the needs of health-conscious consumers.»

Benefits: "Projected outcomes include a 15% increase in overall sales within the first year and enhanced brand recognition as a leader in sustainability and health.»

Conclusion: "Implementing this strategy presents a significant opportunity for growth and brand development. We seek executive approval to proceed with the detailed planning phase.»


Tips:

  • Leverage Visuals: Use charts or graphs to quickly convey complex information or demonstrate potential benefits.
  • Highlight Competitive Advantage: Briefly mention how your proposal differentiates from or is superior to current solutions or competitors.
  • Link to Strategic Goals: Tie your recommendations back to the organization's broader strategic objectives to underline their relevance and importance.


By following this structured approach and incorporating these tips, you'll be able to craft executive summaries and proposals that are clear, persuasive, and effective in securing stakeholder buy-in.

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